packaging graphic design, midlands picture

Home Improvement

Wilkinson wanted to improve and develop the container for its existing Wilko paint branding with packaging graphic design that would be both inspirational and aspirational.

Example of packaging graphic design

Growing Success

Building on the highly successful existing Forum packaging graphic design for its garden range, Wilkinson asked us to refresh the packaging for more than 200 garden products.

Example of packaging graphic design for dog food

Science & Sensibility

Pet brands selling on “scientific” benefits related to pet life-stage and lifestyle have been gaining credibility and market share and, to keep pace with the evolving priorities of pet owners, Wilko Pet packaging graphic design needed an update.

Kitchenware packaging graphic design

Too Many Cooks

Over time, Wilkinson's kitchenware had become disjointed, making it difficult for customers to select items in the same style from different sections. Forum's objective was to simplify the decision making and buying process for customers using packaging graphic design.

see me / want me / buy me

Packaging graphic design can make the difference between a great product and a successful product. Forum graphic design, Midlands, has undertaken hundreds of innovative packaging graphic design projects to achieve brand awareness and shelf appeal, as well as to generate repeat purchase and customer loyalty.

We start with an understanding of what motivates customers to want a product. Then we take into account what they might need to know before making a purchase decision. And we consider the emotional factors which will lead them to choose your product over a competitive brand. Only then can we create packaging graphic design which answers all of these questions to increase your sales.

And, if your product needs a little extra in-store boost, we’ll produce point of sale material to encourage trial, incite switching, incentivise multiple purchase and more. In fact, with Forum packaging graphic design, you get the full package.