Paul Smith Packaging Graphic Design for Evian AW09
Smith’s design wraps the bottle, scarf-like, in his instantly recognisable, colourful stripes, capturing the playfulness for which the designer is renowned. The design complements Evian’s brand vision with its connotations of health, youth and excitement.
Smith, who is well-known for his love of cycling, last collaborated with Evian on the packaging graphic design of a limited edition bottle which was available at all Paul Smith events and shops during the 2005 Tour de France. The subtle addition of tiny people cycling over the Evian mountains might not have been immediately apparent but, once spotted, the additional graphics provided a quirky slightly comical surprise to amuse and engage consumers.
Paul Smith Tour De France Packaging Graphic Design for Evian
Evian’s designer bottle tradition continued in 2008 with a limited edition packaging graphic design by Christian Lacroix, followed in 2009 by Jean Paul Gaultier’s take on the familiar bottle, as well as a collaboration with Baccarat Crystal for a charity event.
Jean Paul Gaultier Packaging Graphic Design for Evian
By having fun with its packaging graphic design, Evian is living up to its “live young” maxim, while its ongoing associations with designers reinforces the brand’s position as the first choice for fashionistas everywhere.
Jean Paul Gaultier & Baccarat Crystal charity packaging design for Evian
